Corporate Partnership
Be Part of
Something Historic
South Africa's para throwers have qualified for LA 2028. Government funding has been cut. Your brand has the opportunity to step in and be part of the story that gets them there.
Sponsorship opportunities from R5,000 to R250,000+
The opportunity
Why partner with ZA-LA28?
Government has walked away. SASCOC's funding was cut by 100% in 2025, leaving qualified para athletes without the financial backing they need to reach the world stage. That gap is your opportunity.
Partnering with ZA-LA28 puts your brand at the centre of one of South Africa's most compelling underdog stories. Six athletes. Six classifications. One shot at LA 2028. Your support makes it possible.
This is not a charity ask. This is a brand partnership with real visibility, real access, and a story your customers will respond to.
Enquire About Partnering6
Qualified SA athletes ready to compete
0
Rand in government funding for the squad
2028
LA Paralympics — the biggest stage in para sport
Important to know
Sponsorship ground rules
What sponsors can do
- Logo and brand visibility at pre and post-event parties and celebrations
- Named association across the ZA-LA28 website, social media, and email communications
- Athlete meet and greet access at ZA-LA28 hosted events
- Athletes thanking your brand on their personal social media outside the Games window
- Feature your brand in your own marketing as an official ZA-LA28 partner
- Co-branded content and storytelling campaigns between Games periods
What sponsors cannot do
- Display brand logos on athletes during official competition at the Games
- Use IPC, Paralympic, or SASCOC logos without separate official authorisation
- Run advertising featuring athletes during the IPC blackout period surrounding the Games
- Claim official Olympic or Paralympic status without IPC partnership
- Use the word "Paralympic" or the Agitos symbol in advertising without IPC approval
Note: These restrictions are governed by IPC Athlete Sponsorship and Advertising Regulations and apply specifically during and surrounding the Games period. Outside of those windows, significant commercial collaboration is fully permitted. We will guide every sponsor through what is and is not allowed.
Partnership packages
Choose your level of impact
Every tier is fully negotiable. These are starting points — not limits. If you want to build a custom package, we want to hear from you.
Community Backer
R5,000
Once off contribution
- Logo on the ZA-LA28 website sponsor section
- Named in monthly donor communications
- Social media shoutout from ZA-LA28 accounts
- Certificate of partnership
Supporting Partner
R25,000
Annual partnership
- Everything in Community Backer
- Logo at pre and post-event celebrations
- Athlete meet and greet access at ZA-LA28 events
- Named in all press releases and campaign content
- Quarterly impact report on where your funds go
Most Popular
Elite Partner
R100,000
Annual partnership
- Everything in Supporting Partner
- Prominent logo placement on all digital assets
- Athlete personal social media thank-you posts
- Dedicated feature in ZA-LA28 email campaigns
- Co-branded content collaboration with athletes
- Exclusive pre-event hosting rights at one ZA-LA28 celebration
Title Partner
R250K+
Custom partnership
- Everything in Elite Partner
- Named association with the entire ZA-LA28 campaign
- Exclusive title rights across all campaign materials
- Full exclusive pre and post-event hosting rights
- Custom athlete partnership and content programme
- First right of renewal for LA 2028 Games period
What you get
Real value.
Real impact.
Brand association
Align your brand with six real South African athletes on a genuine journey. This is not a manufactured campaign. It is an authentic story that connects with SA audiences on a deep level.
Event access and visibility
Logo placement and brand presence at pre and post-event celebrations. Meet the athletes, host your team, and be part of the moments that matter. This is where sponsors are seen.
Digital reach
Your brand featured across the ZA-LA28 website, social media channels, and email campaigns. Athlete thank-you posts, co-branded content, and campaign storytelling that reaches engaged SA audiences.
Transparency and reporting
Every sponsor receives regular impact reports showing exactly where their investment goes. No vague numbers. Direct accountability on how your contribution supports the athletes.
CSI and B-BBEE alignment
Supporting grassroots para sport development aligns strongly with corporate social investment mandates and B-BBEE social development objectives. We can assist with relevant documentation.
Team and client experiences
Bring your team or key clients to athlete meet and greets and ZA-LA28 events. There are few brand experiences as memorable as meeting a qualified Paralympic athlete up close.
Ready to partner?
Let's start the conversation
Fill in the form and a member of the ZA-LA28 team will be in touch within 48 hours to discuss a package that works for your brand and budget.
Prefer to email directly? [email protected]
All packages are fully negotiable. No hard sell, no obligation.
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